纪梵希「缎光艺境」限时体验空间

项目品牌: GIVENCHY纪梵希

项目行业: 彩妆

项目日期: 2026-07-17 11:00 2026-07-19 17:00

项目地点: 上海 百空间光二仓库

项目名称: 纪梵希「缎光艺境」限时体验空间


纪梵希「缎光艺境」限时体验空间

2026年07月17日-2026年07月19日

上海 百空间光二仓库

项目现场





2026年7月17日至7月19日,纪梵希于上海百空间光二仓库限时开启「缎光艺境」沉浸式艺术展,聚焦全新G方管唇膏新品首发,面向媒体、美妆KOL及高端预约客群打造高定美学体验场景,是品牌将高级时装美学下沉至彩妆场景、实现艺术化圈层种草的重要营销实践。项目依托老旧仓库原生工业肌理,结合品牌经典时装屋缎面礼服设计灵感,重构彩妆美学叙事体系。在空间造型与制作上,展区以冷峻黑与高级银为主色调,以巨型G方管装置为视觉核心,融合硬朗工业结构与流畅缎面光影线条,塑造先锋优雅的视觉层次。整体采用简约模块化搭建,沿游览动线有序划分主题打卡立面、美学叙事长廊、全色号试妆区与肖像拍摄空间,兼顾高定质感与镜头出片氛围。本次三日限时闭环活动构成完整传播链路,采用小程序预约精准筛选高端受众,访客通过全域打卡兑换彩妆小样、社交平台发布探店内容持续发酵话题。三日集中的沉浸式试色体验、美学观赏与圈层打卡传播,将时装缎光理念具象落地,打破传统彩妆发布会的单向宣讲模式,以场景共生的艺术叙事强化品牌先锋优雅调性,打造苏州河畔今夏标志性的高端彩妆艺术标杆展。

From July 17 to July 19, 2026, Givenchy launches the limited-time “Satin Art Realm” immersive exhibition at Shanghai No.2 Light Warehouse for the debut of the new G-tube lipstick. Targeting media, beauty KOLs and reserved high-end guests, the project draws inspiration from Givenchy’s haute couture satin gowns to convey the satin lip makeup concept and realize artistic viral communication. In terms of spatial design and production, the venue adopts cool black and premium silver tones, integrating original industrial texture with smooth satin light and shadow lines. Centered on a giant G-tube installation, the modular space is divided into themed check-in facades, aesthetic corridors, full-color lipstick trial areas and portrait shooting zones, presenting a perfect combination of avant-garde fashion texture and photographic atmosphere. The three-day exclusive appointment-based event forms an efficient marketing closed loop. Visitors can receive beauty samples by full-space check-ins and expand topic influence through social sharing. Through concentrated offline aesthetic experience and high-end circle dissemination, the project connects haute couture art with color makeup scene narration, optimizes the brand’s elegant and avant-garde positioning, and builds a landmark high-end cosmetics art exhibition along the Suzhou Creek in summer.


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